What Coffee Roasting Do Coffee Roaster Store Customers Choose?

We are coffee roasters, so we are fascinated by all things coffee. This time, we addressed your, our coffee shop customers', preferences regarding the various colors of coffee roasting, or rather coffee roasting levels.
As you may have noticed, we live in a new coffee world. Every year, dozens, if not hundreds, of new specialty best coffee beans in Portland shops open. The situation is similar for coffee roasters who roast for retail outlets. Every coffee shop has a selection of beans. Every year, the coffee gets better, and the store customers' expectations rise. The development of agricultural practices and coffee roasting techniques enables the rapid advancement of coffee quality.

The Coffee Roasting Process

Coffee roasting is the process of turning green, raw coffee into brown-colored coffee. Coffee richness refers to the difference in flavor between coffees based on their origin or variety. After coffee is picked from the bushes and processed, it is roasted. Coffee roasting is another factor that influences the taste of coffee. There are many levels of roasting or styles, and each coffee roaster roasts their coffee slightly differently. In an artisanal coffee roaster, you can buy coffee from a specific region of the world, often from a specific farmer, whereas on a supermarket shelf, you can only buy a specific trademark, a brand.

Coffee Roasting Level: How To Choose?

Because it is assumed that the darker the roast of the coffee, the more coffees taste similar, dark roasted coffee is frequently found in supermarkets. Dark roasting is also frequently used to conceal poor quality coffee beans or eliminate undesirable flavor notes caused by, for example, excessive storage time or poor warehouse conditions. Coffee beans that have been roasted brightly best display the original flavor of the coffee's origin. Light roasting should be used in the best specialty coffee categories.

Also Read More About A Guide to Becoming a Coffee Connoisseur

Light Roast Coffee For What Preparation Methods?

Coffee for "alternatives" is light roast ( aeropress, chemex, drip, calita ). The coffee from the alternatives tastes best to us as a drip. Drip is a traditional and cost-effective method that is simple to prepare. Coffee that has been freshly roasted and ground has a clean, rich flavor with a delicate aroma when prepared in a drip. Drip (also spelled dripper) is a simple and inexpensive device for preparing coffee using the traditional pour-over method. Offers for coffee roasters in Portland accessories can be found online for as little as 2-3 EUR. The drip is made of plastic, ceramic, glass, or metal and is cone-shaped.

How To Know Light Roasted Coffees?

Light-roasted coffee beans are light brown in color, sometimes bordering on cinnamon. Such roasting is sometimes referred to as "blond" in one popular coffee chain.

Coffee Roasted To Medium

Medium coffee roasting is a good compromise that brings out the best flavors in coffee while still keeping things balanced. The middle ground between the two extremes is medium roasting. The sugar in the coffee beans has not yet begun to caramelize, and there are no intense chocolate and cocoa notes. Medium roast coffee usually has the most flavor notes and is the most complete. For those new to specialty coffee, moderate roast is the recommended roast level. Medium roast coffee beans have the most sweetness of any roast.

How To Know Coffees Roasted To Medium?

The medium roast level of coffee is the most versatile and widely used roast level. Medium-roasted best coffee Portland beans are ideal for shade-grown coffee makers, coffee machines, French presses, and aeropresses.

Dark-Roasted Coffee

Dark roasted coffee beans have the lowest acidity and a distinct flavor; dark chocolate, cocoa. Dark roast coffee is the roast that best unifies the flavor of the coffee's origin. The nuances of the flavor notes are more difficult to detect. The dominant flavor is dark chocolate or even toasty burnt. Many dark-roasted coffee connoisseurs consider this to be the best roast for making Italian espresso.

What Coffee Roasting Is Most Often Chosen By Customers Of a Coffee Roasting Store

After briefly discussing what coffee roasting is, how to choose the appropriate level of coffee roasting, which method to use, and how to identify coffee roasting, it's time to address the title question. Customers of an online coffee shop typically choose a medium roast level - not a particularly revealing statement, but one that must be highlighted right away. 82% of the coffee we sell is medium roasted. Light roasting is by far the more popular of the two, accounting for 13% of our nearly 9-year history. Dark-roasted coffee accounts for 5% of total sales.


If you have any questions you can visit Seven Virtues Coffee Roasters, please contact us via call at +503-206-2321 or email us at hello@sevenvirtuespdx.com. We are always willing to assist!